China s Development Of Human Rights - 1596 Words

As of November 5, 2016, China has a population of over 1.37 billion people (Livepopulation). That number is expected to increase to 1.39 billion in just four years. With so many people occupying one country, there are many different traditions and a very diverse culture. China has over 56 ethnic groups, with the largest one being the Hans. A culture is the way a country’s people act and interact. This usually includes religion, language, food, etiquettes, art, ceremonies, etc. China has a culture that dates back to more than 10,000 years. This has subsequently led to a varied and rich way of life. One aspect of the Chinese culture is the religion. â€Å"According to the China National People’s Congress’ ‘2003 Development of Human Rights in†¦show more content†¦Ã¢â‚¬Å"Mandarin dialects are spoken by 71.5 percent of the population, followed by Wu (8.5 percent), Yue (also called Cantonese, 5 percent), Xiang (4.8 percent), Min (4.1 percent), Hakka (3. 7 percent) and Gan (2.4 percent)† (Lifescience). With that being said, Mandarin is the primary language of China. Although many Chinese speak Mandarin, it depends on the area of China a person lives in. Even though Chinese people primarily speak Mandarin, sometimes its dialect makes it difficult to communicate at times. â€Å"China has adopted the pinyin system using Roman letters for spelling Chinese names and places as well as a pronunciation tool for learning the Chinese characters† (Countrywatch). Men haave a higher rate of literacy in China than women do. For men, it is 95 percent and for women 86.5 percent. While many speak in their native language, English is taught in Chinese schools. From the time the child starts school until he/she graduates, English is taught in every grade. Food is an important staple in Chinese culture. When families get together, they eat and enjoy each other’s company. â€Å"Chinese food has five key flavors that must be balanced according to Chinese medicine† (ChinaHighlights). These flavors include, but are not limited to, sweet, sour, bitter, salty, and spicy. The Northern part of China chooses to eat more dumplings and noodles. The North prefers wheat products over rice dishes. The south prefers rice with most meals. Vegetables are not just eaten as aShow MoreRelatedThe Impact Of Apples On Society And Stakeholders1565 Words   |  7 Pagesthe company s reputation and well-known brand, Apple Industry often involved in CSR conflicts (Kotler and Lee 2005, 14). The purpose of this essay is to verify or to discredit two aspects of Apple Company s social performance with regards to achieving society s expectations of its business operations. The employment the health and human rights in Foxconn are examined and highligh ts both positive and negative cases. The essay will discuss the impacts and implications of Apple s action on societyRead MoreEnvironmental Policies Of China And Brazil1651 Words   |  7 PagesChina and Brazil have developed historically together but why does Brazil have more effective environmental agencies than the China? Both nations are different politically and cultural, however through their developments as nations their environmental policies are having different degrees of success. These countries are partly free, but Brazil has informal institutions including the Catholic Church that affects the political climate and has helped environmental agencies. China and Brazil have historicallyRead MoreWomen From Vietnam And Myanmar998 Words   |  4 Pagesaround them and being taught that they deserve everything they want and more, have now taken to acting out in violence. With the shortage of women, brides are being purchased from Vietnam and Myanmar to satisfy the demand. Girl s and young women in China are being kidnapped and sold as brides or worse all throughout the country. There are girls going missing at an alarming rate, but the media does not cover such things as they do in the US or the UK. The media does not want to damage the reputationRead MoreChina s Problems Of Dystopian Society1426 Words   |  6 PagesChina s Problems Andrew Bond Ms. Underhill HELA November 21 2016 China has been the biggest economic structure for quite along time, but there are horrible reasons for these, and these decisions are made by the people s republic of china. The people s republic is China s government, and they make all the decisions.A dystopian society is an unbalance in a nation about the people and the government; such as china, the people s republic of china, or their government, makesRead MoreOrganizational Culture And Human Resource Management1048 Words   |  5 Pages Research by Newman Nollen (1996) indicated that organization performance is better in the companies which there is congruency between national culture and human resources practices. If the human resources management practices are not in line with the basic tenets shared by employees, it will lead to dissatisfaction, lack of commitment and discomfort among the employees (Early, 1994). Introduction Culture affects and governs all facets of life by influencing values, attitudes and behavior ofRead MoreHow China Is A Boundless Nation1576 Words   |  7 PagesGeography China is a boundless nation, situated in the eastern piece of the Asian mainland, on the western Pacific Rim. It takes the first place in population with approximately 1.3 billion people, occupying 20 percent of the Earth’s total population. At the same time China is as well the fourth biggest nation covering a definite zone of 9,596,960 square kilometers after Russia, Canada, and the United States. With extra seaward region, including regional waters, unique monetary regions, and the mainlandRead MoreEssay on U.S. and China Relations1123 Words   |  5 Pagesthe United States and China have grown dramatically since Nixons visit in 1972. Nixons visit got the Chinese and the US back as friends, instead of being against each other because of their government differences. This relationship has been very shak y ever since the nations have been dealing with each other. First, they were on good terms in the late seventeen hundreds. They traded with each other quite often, and American businessmen went over to start businesses in China, which helped out theRead MoreQuestion: Compare And Contrast The Realist And Liberal1120 Words   |  5 Pagesapproaches be used to understand the current state of US-China Relations? The Relationship between US and China brings many approaches to the current state between them. The current state between them tells us that they are two very different countries and each have a realist and liberal approach to them and portray that both theories have an importance of both states and the influences they both have on each other such as military power, human rights, opportunity and freedom, but how also both theoriesRead MoreHow Globalisation has affected developing countries in the Asia - pacific region1609 Words   |  7 Pagesnations in different ways, depending on their degree of development and extent to which they are open to the flows of the world economy. 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Self Awareness Theory Is Defined By Duval And Wickland

For decades film has shaped the minds of many. Film depicts who we are as a society. Creators and directors use film to share stories and events that have molded our society. If you noticed, a film brings light to the issues and concerns of everyday life. In connection to broadcasting the concerns of the world, film has also been proven to manipulate individual’s personal self- awareness. Self-awareness theory is defined by Duval and Wickland (1972) as self-focused attention that leads people to compare their behavior to internal standards. Film is so important in our society that it can alter a person’s perspectives and narratives. In society, film is used as a communicator to express ideas and generally brings forth awareness to some topics. It also enables resourceful learning and encourages involvement from different audiences. It can help audiences to reconsideration their purpose in our world. Film can also stimulate people to change or better the injustices and exploitation they may be subjected to. Film affects how we see ourselves at times, which proves that it is â€Å"the most pervasive form of communication and entertainment in the postmodern world†, says Tomaselli. In an article by Ben Detrick entitled ‘The Inside Story Behind the Making of Hip-Hop Film Dope’, he reviewed the movie ‘Dope’, by providing a technical yet informative entail of the film. In the film the hip hop culture was depicted as an influential factor in the lives of three awkward teens. The

Analysis of Salt in India Free Essays

Syllabus of Second Year (Semester III/IV), MBA (Master of Business Administration) Course Code : MBT601-1 Course : Integrated Marketing Communication L: 3 Hrs. , T : 1 Hr. , Per Week Total Credits: 7 Objectives: The objective of this course is to provide the students with knowhow about Marketing Communication, Integration concepts, Media planning and buying concepts. We will write a custom essay sample on Analysis of Salt in India or any similar topic only for you Order Now Learning this course would equip the students in building there career in advertising and media planning. Unit I: Introduction to Marketing Communication Concept; Functional areas of Marketing Communications; How does marketing communication work. Concept of brand-customer touch points. Unit II: Concept of Integrated Marketing Communication planning process-identifying target audience, analyzing SWOT, determining marketing communication objectives, developing strategies and tactics, setting the budget and evaluating effectiveness. Concept of internal marketing. Unit III: Creative Concept and Messages; the message strategy brief, the creative process, Unit IV: Message Execution; Message storytelling, tone and style, copy writing, message consistency, the consistency triangle. Unit V : Media planning, media classification, media strengths and weaknesses, Audience management and measurement, out of home media, product placement. Unit VI: Media targeting, media profiles, CDI-BDI Determination, calculating reach and frequency, GRP and TRP concept and calculation, IMC media mix, calculating media cost, media scheduling. Text Book: 1. Principles of Advertising and IMC: Duncan, Tom. – McGraw Hill. Reference Books: 1. Integrated Marketing Communications: Pickton, D. and Broderick, A. – Prentice Hall. 2. Using advertising and promotion to build brands: Blyth, J. –Pearson 3. Advertising management by Jethwaney: Pub by Oxford. . Building the Indian Brand: Kapoor, MacMillan Syllabus of Second Year (Semester III/IV), MBA (Master of Business Administration) Course Code : MBT601-2 Course : Brand Management L:3 Hrs. , T:1 Hrs. , P:0 Hrs. , Per week Total Credits : 7 Objectives: The objective of this course is to teach students the broad topic of brand equity and brand management. Learning this course would help them to understand the key issues in planning and evaluating brand strategies. The course covers theories, models and other tools which are used to make better branding decisions. Unit I: Brands and Brand Management: What is a Brand? Why do Brands Matter? Can anything be branded? What are the strongest Brands? Branding challenges and opportunities, Brand equity concept, Strategic Brand Management Process The Customer Based Brand equity: Brand Knowledge; Building a Strong Brand, Brand-Building Implications. Unit II: Brand Positioning: Identifying and Establishing Brand Positioning, Positioning Guidelines, Defining and Establishing Brand Values, Internal Branding. Choosing Brand Elements to Build Brand Equity: Criteria for Choosing the Brand Elements, Options and Tactics for Brand Elements. Unit III: Designing Marketing Programs to Build Brand Equity: New Perspective on Marketing, Product Strategy, Pricing Strategy, Channel Strategy. Leveraging Secondary Brand Knowledge to Build Brand Equity: Conceptualizing the Leveraging Process, Company, Country of Origin and other Geographic Areas, Channels of Distribution, Co- branding, Licensing, Celebrity endorsement, Sporting, Cultural, or Others Events, Third Party Sources. Unit IV: Developing a Brand Equity Measurement and Management System: The Brand Value Chain, Designing Brand Tracking Studies, Establishing a Brand Equity Management System. Measuring Sources of Brand Equity: Qualitative Research Techniques, Quantitative Research Techniques; Measuring Outcomes of Brands Equity: Capturing Market Performance, Comparative Methods, Holistic Methods. Unit V: Designing and Implementing Branding Strategies: The Brand-Product Matrix, Brand Hierarchy, Designing a Branding Strategy. Introducing and Naming New Products and Brand Extensions: New Products and Brand Extensions, Advantages of Extensions, Disadvantages of Brand Extensions, Understanding How Consumers Evaluate Brand Extensions, Evaluating Brand Extension Opportunities. Unit VI: Managing Brands over Time: Reinforcing Brands, Revitalizing Brands, Adjustments to the Brand Portfolio. Managing Brands over Geographic Boundaries and Market Segments: Rationale for Going International, Advantages of Global Marketing Programs, Disadvantages of Global Marketing Programs, Standardization versus Customization, Global Brand Strategy, Building Global Customer – Based Brand Equity Text Book: 1. Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Kevin L. Keller, Pearson Education. Reference Books: 1. Brand Positioning: Strategies for competitive Advantage: Sengupta, Tata McGraw-Hill. 2. Strategic Brand Management by Richard Elliot:   Larry Percy, Oxford University Press, India. 3. Managing Brand Equity by Aaker D: Free Press. 4. The New Strategic Brand Management: Jean-Noel Kapferer, Kogan Page. Syllabus of Second Year (Semester III/IV), MBA (Master of Business Administration) Course Code : MBT601-3Course : Retail Management L: 3 Hrs. , T : 1 Hr. , Per WeekTotal Credits: 7 Objectives: The subject is designed to understand the Retailing of Products and Services, the role of Retail in Economy and the various issues related to Retail like Infrastructure, Merchandising, Store Operations, etc. Unit I: Introduction: Retail in India, Size of Retail in India, Key Sectors, FDI in Retail, Challenges to Retail Development, Evaluation of Retail formats, Theories of Retail Development, Concept of Life Cycle in Retail, Business Models in Retail, Services Retail, India Specific Retail Models, Concept of Internationalization, Determining Market Entry, Retail in Asia. Unit II: Strategy Planning: The need for Studying consumer behavior, Factors influencing the retail shopper, Customer Decision Making process, market Research, Retail Strategy, Concept of Business Model, Growth Strategy, Retail Value Chain, Ethics in Retailing, Types of Retail Locations, Stepin in choosing location, Methods of evaluating trade area, Retail Franchising, Types of franchising, Advantages 7 Disadvantages of Franchising, Franchising in India, Legal Issues. Unit III: Merchandise Management: Factors affecting Buying decisions, The merchandiser’s role and responsibility, Buyer role and responsibility, Function of buying for different types of organizations, Buying for a single / independent store, Concept of lifestyle merchandising, Implications of Merchandise planning, Process of Merchandise planning, Technology tools for merchandise planning, Methods of Procurement, Sourcing, Age of Global Sourcing, Retailing pricing evaluating Merchandise performance. Unit IV: Managing Retail: Private Labels, Need and Evolution of Private Labels, Process of Creation, Category Management, Reasons for Emergence of Category Management, Components of Category Management, Category Management Business Process, Drawbacks of Category Management, Store Operations Profitability, Key components in Retail Operations, Retail Economics, The 5Ss of Retail Operations. Unit V: Creating and Sustaining Value: Store Design Visual Merchandising, Concept Principles of Store Design, Elements of Store Design, Visual Merchandising, Servicing the Retail Customer Measuring gaps in service Gathering Customer Information Enhancing Loyalty CRM, Personal Selling, Retail Selling process. Unit VI: Marketing Technology: Retail marketing Branding, Retail Marketing Mix, The STP approach, Retail Image, Retail Communication Mix, Concept of Branding, Retail Management Information Systems, Unique Needs of Technology in Retail, Need for Product identification, Importance of IT in retailing, Factors affecting use of technology, Applications of Technology, Internet Retailing, Supply Chain Management, Concept, Need Evolution, SCM Framework, Integration of SC, Innovations in Supply Chain, Collaborative Planning Forecasting Replenishment (CPFR). Text Book: 1. Retail Management, 3rd Edition: Swapna Pradhan, McGraw Hills Publications, Reference Books: 1. Managing Retailing: Sinha Uniyal, Oxford Publications 2. Retail Management: A Global Perspective, – Singh, Dr. Harjit, S. Chand Publications Syllabus of Second Year (Semester III/IV), MBA (Master of Business Administration) Course Code : MBT601-4Course : Sales and Distribution Management L: 3 Hrs. , T : 1 Hr. , Per WeekTotal Credits: 7 Objectives: The objective of the course is to familiarize the student with the sales operations and sales management functions and distribution management. Endeavor is to provide both theoretical inputs and applications of practical aspects. Unit I: Introduction to sales management, building selling skills and selling strategies, understanding the sales process. Unit II: Purpose, Setting up a sales organization, Basic types of sales organization. Managing sales territory, Managing sales quota Unit III: Recruiting and selecting sales personnel, determining the kind of salespeople, determining size of the sales force; Training salespeople: Developing and conducting sales training programmes, Defining training objectives, deciding training content, selecting training method. Unit III: Designing and administrating compensation plans, Types of compensation plans and requirements of a good compensation plan; Motivating salespeople: Meaning, Need gratification and motivation, Interdependence and motivation, Motivation and leadership. Unit IV: Supervising and evaluating salespeople-Setting standards of performance, Quantitative and qualitative performance criteria, Controlling salespeople through supervision. Unit V: Introduction to channel management. Distribution channel strategies. Designing Customer Oriented Marketing Channels. Unit VI: Managing Channel member behavior: Channel relationships, control, positioning and conflict. Managing International Channels of Distribution. Text Book: 1. Sales Distribution Management: by Tapan Panda –publisher, Oxford Publication. Reference Books: 1. Sales Management: Chunawalls, S A, Himalaya Publishing House 2. Sales Management: Pradip Kumar Mallik, Oxford Publication 3. Physical Distribution Management: Kulkarni, M V, Everest Publishing House 4. Marketing Management: V S Ramaswami S Namkumari, Macmillan India Ltd 5. Sales Distribution Management: by Krishna K Harvadkar -publisher: McGraw Hill. Syllabus of Second Year (Semester III/IV), MBA (Master of Business Administration) Course Code : MBT601-5Course : Services Marketing L: 3 Hrs. , T : 1 Hr. , Per WeekTotal Credits: 7 Objectives: The objective of the course is to help students gain knowledge and skills in dealing with marketing of services. To accomplish this, the student will be exposed to a series of cases, which demand commitment from him/her. The course includes the services marketing concepts, characteristics, challenges and strategies, consumer behavior to services, employees’ and customers’ roles in service delivery, managing demand and supply, and the design and development of effective service system. Unit I: Introduction to Services: What are services? Why services marketing? Characteristics of services, challenges in services marketing. Services marketing mix. Unit II: Consumer Behavior in Services: Search, Experience, and Credence properties Customer choice, Consumer experience, Postexperience evaluation, Customer Expectations in Services – Meaning and types of service expectations, Factors that influence customer expectations of services, Issues involving customer service expectations. Unit III: Customer Perceptions in Services: Customer perceptions, Customer satisfaction, Service quality, the gaps model of service quality. Service encounter, Service Recovery – The impact of service failure and recovery, how customer respond to service failure, Customers’ recovery expectations, services recovery strategies. Unit IV: Service Development and Design: New service development, Service blueprinting, Customer Defined Service Standards – Factors necessary for appropriate service standards, Types of customer-defined standards. Physical Evidence and the Servicescape – Physical evidence, Types of Servicescape, Strategic roles of the Servicescape. Unit V: Employees’ Role in Service Delivery: Service culture, the critical importance of service employees. Customers Role in Service Delivery: The importance of Customers in service delivery, Customers’ role, Strategies for enhancing customer participation Unit VI: Managing Demand and Capacity: The underlying issue: Lack of Inventory capability, Demand pattern, Strategies for matching capacity and demand, waiting line strategies, Pricings of services – Approaches to pricing services, Pricing strategies. Text Book . Services Marketing: Govind Apte, Oxford University Press Reference Books: 1. Services Marketing: Valarie A Zeithaml, Dwayne D Gremler et al, Tata McGraw-Hill 2. Services Marketing: Harsh Verma, Pearson 3. Services Marketing: Vinnie Jauhari, Oxford University Press 4. Services Marketing: Rajendra Nargundkar, Tata McGraw-Hill 5. Services Marketing: K. Rama Mohana Rao, Pearson Syllabus of Second Year (Semester III/IV), MBA (Master of Business Administrat ion) Course Code : MBT601-6Course : Rural Marketing L: 3 Hrs. , T : 1 Hr. , Per WeekTotal Credits: 7 Objectives: A complete understanding of rural market environment and rural economy, rural marketing strategy, future prospects and understanding Government policy measures for developing Agricultural marketing Unit I: The Rural Economy: The economic scenario in rural India – the transition of rural economy – the Rural economic structure – the rural infrastructure – Rural marketing environment – the Role of Government in the development of Agricultural marketing Unit II: Rural Consumer Buying Behavior: Characteristics of rural consumer – Factors affecting consumer behavior –Consumer buying process – Opinion leadership process – Brand management in rural market Unit III: Rural Market Research: Need and importance: Primary Data collection and interpretation – Field procedures and rural realities P. R. A. Technique. Unit IV: Targeting, Segmentation and Positioning in Rural Market: Basis of segmentation – Selecting and targeting segment – Positioning decision – Rural marketing initiative by Corporate Sector Unit V: Rural Marketing Strategy: Product Strategy – Pricing strategy – Distribution strategy – Communication strategy, Marketing of Agri- inputs-Seeds, Fertilizers, Pesticides and Tractors. Unit VI: Innovation in Rural Marketing and Financial services: Innovation in Rural Marketing: E-Rural marketing – Organized retailing – Cooperative marketing Financial services: An overview of financial services – Sources of Credit – Innovative credit delivery system like Kisan credit card – Micro finance – Chit funds – Cooperative credit – Crop insurance Text book 1. The Rural Marketing: by Pradip kashyap Siddhatha Raut (Publisher: Biztantra) Reference Books: 1. Rural Marketing: By Balram Dogra Karminder Chuman (Publisher: Tata McGraw Hill Edu Pvt Ltd) 2. Introduction to Rural Marketing: By R. Krishnamoorthy (Publisher: Himalaya Publishing House) 3. Rural Marketing Text and Cases: By U C Mathur (Publisher: Excel Books) 4. Rural Marketing: by R V Bedi M V Bedi (Publisher: Himalaya Publishing House) Syllabus of Second Year (Semester III/IV), MBA (Master of Business Administration) Course Code : MBT601-7 Course : Consumer Behaviour Marketing Research L:3 Hrs. T:1 Hrs. , P:0 Hrs. , Per week Total Credits : 7 Objectives: This course is designed as an overview of the Consumer Behaviour and its image in Marketing Management. The course will cover the evolution of Consumer Research, Individual determination of Consumer behaviour, Influence and Decision Making of the market king. The objective of this course is to give exposure in practice of the Cons umerism in modern marketing and that will allow you to develop your own frame work for understanding the behavior of consumer. Unit I: Consumer Behaviour- An Overview: Introduction, Meaning, Definition, Scope, Relevance of Consumer Behaviour, Development of Consumer Behaviour study, Growth of Consumer Research, Consumer Behaviour and Marketing Management; Consumer Decision Making, Trends in Consumer Behaviour. Unit II: Consumer Modelling: Models of Consumer Behaviour, Haward Sheth Model of Buying Behaviour, The NICOSIA Model, The ENGEL-KOLLAT-BLACKWELL Model, WEBSTAR AND WIND MODEL of Organizational Buying Behaviour. Unit III: Individual Determination of Consumer Behaviour: Consumer Perception, Internal External Factors, The Perceptual Process, Consumer Imagery and Marketing Implication; Learning- Definition, Elements and Process of Learning, Types of Learning Processes, Classical Conditioning, Consumer Memory, Observational Learning or Modeling, Low Involvement Theory. Unit IV: Consumer Decision Making: Consumer Decision Making- Meaning, Views, Types of Decision Making in buying, Process of Decision Making, Consumer Information Processing, Models of Consumer Decision Making; Types of Household, Household Life Cycle, A Model of Household Decision Making. Unit V: Consumer Research: Consumer Research Paradigms, Consumer Research Process- Developing Research Objectives, Collecting Secondary Data, Designing Primary Research, Data Analysis and Reporting Research Finding, Conducting the Research study. Unit VI: Advertising Media Research: Importance of Advertising, Need for Advertising Research, Media Research, Copy testing Advertising Research Studies in India, Evaluation of Advertising Research, Ethics in Consumer Research. Text Book 1. Consumer Behaviour In Indian Perspective, Text and Cases: Suja R. Nair, Himalaya Publishing House Reference Books: 1. Consumer Behaviour In Indian Context: P. C. Jain Monika Bhatt, Sultan Chand, New Delhi 2. Consumer Behaviour: Leon Kannuk, Prentice- Hall of India LTd, New Delhi. 3. Marketing Research: Beri, McGraw-Hill Education Private Ltd, New Delhi. 4. Consumer Behaviour: Ramanuj Majumdar, PHI Learning Private Ltd, New Delhi 5. Consumer Behaviour: Hoyer Maclnnis Dasgupta, Biztantra- New Delhi. Syllabus of Second Year (Semester III/IV), MBA (Master of Business Administration) Course Code : MBT601-8 Course : Customer Relationship Management L:3 Hrs. , T:1 Hrs. , P:0 Hrs. , Per week Total Credits : 7 Objectives: The purpose of this course is to make the students understand the organizational need, benefits and process of creating Long-term value for individual customers. It aims to develop an understanding of what CRM means to businesses, plus why and the how of putting a CRM Program into action. Unit I : Customer Relationship Management- Basic Concepts: Key Customers, Considerations to Decide the Key Customers, Strategies for Key Customers, Segmentation, Campaign Management, Single Customer View, Cross-Selling and Up-Selling, Multi-channels, Operational and Analytical CRM, Case-Study. Unit II: Planning for CRM: Building Customer Centricity, Setting CRM Objectives, Defining Data Requirements, Planning Desired Outputs, Relevant Issues while planning outputs, Elements in CRM Plan, Relevant Issues in the CRM Plan, Case Study. Unit III: CRM Strategy: Strategic Orientation for CRM, Extending the Concepts of Relationships, Technology Orientation, Strategic Framework for CRM, Planning for Success, Change Management, Case Study. Unit IV: CRM Implementation: Preparing for CRM Implementation, Dimensions and Technology Issues in CRM Implementation, Steps in CRM Implementation, Expected Benefits, Choosing Right CRM Implementation Approach, CRM Implementation-Best Practices, Case Study. Unit V: Role of IT and eCRM: CRM Strategy and Technology, Steps in Preparing the IT Systems for CRM, Using IT Systems for Better CRM, Issues for Consideration in CRM Tool Selection, Tools for CRM, Basic Concepts for eCRM, Benefits of eCRM, Steps in eCRM, Success Factors in eCRM, Establishing Customer Relationships on the Internet, Case Studies. Unit VI: CRM in Practices: CRM in Manufacturing, CRM in Insurance, CRM in Airlines, CRM in Hotels and CRM in Telecom. Text Book: 1. Customer Relationships Management: Kaushik Mukherjee, Prentice Hall of India. Reference Books: 1. The CRM Handbook: Jill Dyche, Vikas Publishing House. 2. Customer Relationships Management: William, G. Zikmund, Raymund McLeod Jr. and Faye W. Gilbert, Wiley. 3. CRM-Essential Customer Strategies for the 21st Century: Paul Greenberge, Pearson Education. 4. Customer Relationship Management: Mohammed, H. Peeru and a Sagadevan, Vikas Publishing House. Syllabus of Second Year (Semester III/IV), MBA (Master of Business Administration) Course Code : MBT602-1 Course : Corporate Taxation L:3 Hrs. , T:1 Hrs. , P:0 Hrs. , Per week Total Credits : 7 Objectives: This course aims to provide a strong conceptual foundation in corporate taxation exhaustic analysis on calculations of Income from Business Profession, VAT, Service Tax, Central Excise Laws, Custom Laws Filing of Returns. Unit I: Definition of Income Assessee: Previous year, Assessment year, Gross total income, Total taxable income, Residential status, Agricultural income. Unit II: Income from Business Profession and Income from capital gains in relation to corporates Unit III: Income exempt from tax Assessment: Deductions. Set off Carry forward of losses, TDS, Self-assessment tax, Filing of return. Unit IV: Central Excise Laws Customs Laws: Basis of chargeability of duties of central excise- goods, Manufacture, Classification and valuation of excisable goods- specific issues and case studies; Nature of customs duty, Types of customs duty, Classification for Customs and rate of duty, Valuation for customs duty, Provisions regarding baggage. Unit V: VAT: concept, Applicability, Procedures involved and implications of the VAT, Introduction to CST. Unit VI: Service Tax: Provisions of law and procedures; Various Services covered under Service Tax. Reference Books: 1. Direct Taxes: Ahuja, G. K. Gupta, Ravi, Bharat Law House. 2. Indirect Taxes : Datey V. S. , Taxmann Publications, New Delhi 3. Direct Taxes Law Practice: Bhagwati Prasad, WishwaPrakashan. 4. Income Tax, Bombay: Kanga, J. B. and Palkhivala, N. A. , N. M. Tripathi. 5. Direct Taxes Law and Practice: Singhania V. K. , SinghaniaKapil, Singhania Monica, Taxmann Publications, New Delhi. Syllabus of Second Year (Semester III/IV), MBA (Master of Business Administration) Course Code : MBT602-2 Course : Security Analysis Portfolio Management L:3 Hrs. , T:1 Hrs. P:0 Hrs. , Per week Total Credits : 7 Objectives: This course aims to provide knowledge about security analysis Portfolio Management. It covers various points such as, investments its various avenues, analysis of capital market, various risk-return model, efficient market theory, process of portfolio construction. It aims to provide the students of finance stream, the thumb rules of analyzing security market to reduce risk enhance returns. To accomplish this, the student will be exposed to a series of cases, which demand commitment rom him/her. Unit I: Capital Markets: Overview of money markets, History of Indian capital markets, Capital market scams, Reforms in capital markets, Primary Markets – free pricing, book building, Private placements, Secondary Markets – Organization, membership, and management of stock exchanges, Listing, trading, clearing and settlement mechanism, Listing categories, BSE, NSE, measures to boost liquidity in the secondary market, reforms in secondary markets and its impact, Internet trading. Unit II: Investment scenario Risk Return analysis: Investor life cycle and investment goals, Investment options available and their comparison, investment constraints, Definition and Measures of return and risk – historical rates calculation, Expected rates, required rate of return, risk free rate of return, measurement of risk in portfolio context Unit III: Efficient capital markets Hypothesis capital Market Theory: Need, EMH – forms, tests and results, Implications of efficient capital markets; Random walk Hypothesis, Indian Markets and Efficiency, Capital Market theory – Background, risk free asset, Markowitz portfolio theory, the market portfolio; capital asset pricing Model, systematic and unsystematic risk, CML, SML; Arbitrage pricing theory – empirical test of APT, Stability of beta. Unit IV: Fundamental and Technical Analysis: Concept, process of fundamental analysis , Economy analysis, sector analysis, company analysis;, Tools and techniques of fundamental analysis, business cycle and industry life cycle analysis. Analysis of growth companies, Concept of technical analysis, Assumptions, advantages and challenges; fundamental Vs. technical analysis, Tools and techniques for analysis; Dow theory, basic types of charts, Price patterns, Trendlines, moving averages and advanced technical tools. Unit V: Equity Debt portfolio Management strategies, Optimum Portfolio Selection Revision and Performance measurement: approaches to equity investment, passive active styles, Equity style management, cross-border strategies, role of fixed income securities in a portfolio, fixed income portfolio management strategies, Optimum Portfolio Selection Revision –portfolio diversification, Optimal portfolio selection, portfolio revision its techniques, transaction cost, portfolio monitoring rebalancing, issues in portfolio rebalancing * selection revision of equity portfolios, Performance measurement – Concept, Measures available–Treyner, Sharpe, Jensen, performance attribution analysis and Measuring market timing skills. Unit VI: Mutual funds and AMCs: concept, origin and growth of mutual funds, constitution management of MFs – Sponsors, Trustees, AMCs, and custodians; Classification of mutual fund schemes, advantages and disadvantages in mutual fund schemes, NAV and pricing of mutual fund units; State of mutual funds in India. Text book 1. Investment Management-Security Analysis Portfolio Management: by V. K. Bhalla, S. Chand. Reference Books: 1. Investment Analysis and Portfolio Management: by Prasanna Chandra, Tata McGraw Hill Publishers  1/E, 2002 2. Investment Science: David G. Luenberger, Oxford Univeristy Press. 3. Financial Management: R. P. Rustagi, Galgotia Publication House. 4. Investment: William Sharpe (PHI) 5. Security Analysis and Portfolio Management: V. A. Avadhani, Himalaya Publishing House Syllabus of Second Year (Semester III/IV), MBA (Master of Business Administration) Course Code : MBT602-3 Course : International Financial Management L:3 Hrs. , T:1 Hrs. , P:0 Hrs. , Per week Total Credits : 7 Objectives: This course aims to provide a strong conceptual foundation exhaustic analysis on recent developments in the world monetary financial system, changing role of international financial managers in the volatile global forex markets. To accomplish this, the student will be exposed to a series of cases, which demand commitment form him/her. Unit I: Financial Management in global context: Role of Finance Manager in Global context, objectives of the firms and impact of risk, Constraints to maximization of value of firm, Exchange Rate Regimes, Emergence and Functions of IMF; Exchange Market; Exchange Dealers; RBI and Exchange Market; Exchange Rate System in India; Floating Vs. Fixed Exchange Rates. Unit II: Foreign Exchange Market Components And Activities: Defining Forex markets the exchange rates; Exchange Rate Mechanism, Quoting Foreign Exchange Rates- Spot Rate, Forward Rate, Cross rates and Problems from Exchange rate calculations, Forward contract, Hedging, Speculation, Arbitrage, Interest rate Arbitrage, Swaps-characteristics uses, Indian Forward market. Unit III: Foreign Exchange Risk Exposure its management: Meaning of exposure, Types, Causes of changes, Translation Transaction Exposure, Economic operational exposure- meaning its impact on exporter importer , Currency interest rate risk, Country Risk management. Unit IV: Management of Long Short term International financing: Concept of Foreign Investment – Direct Portfolio, Commercial Borrowings, GDRs, ADRs, Euro Issues, ECBs, Syndicated Credit, Short term sources of finance for MNCs, International forfeiting, international leasing, Euro Currency market, Asian Currency Market; Petro – Dollar Market. Unit V: International Capital Budgeting Capital structure of MNCs: Concept, Basic inputs for project evaluation, Problems associated with multinational capital budgeting, Evaluation of a project using various methods, International Cash management, Cost of Capital International Financial Environment, theory of optimal capital structure, the dilemma of finance manager. Unit VI: Multinational Tax Environment: Important types of taxes that MNCs face, tax treaties tax heavens; Indian Tax environment: Incentives for earnings in Foreign exchange, double taxation relief, transfer pricing. Text Book: 1. International Financial Management: A. K. Seth, Galgotia Publishing Company. Reference Books: 1. International Financial Management: P. G. Apte, Tata Mcgraw–Hill 2. International Finance: Thomas J. O’Brien, Second edition, Oxford University Press. 3. International Financial Management: Sharan , Prentice–Hall 4. Multinational Financial Management: Shapiro ,Prentice–Hall Syllabus of Second Year (Semester III/IV), MBA (Master of Business Administration) Course Code : MBT602-4 Course : Financial Risk Management L:3 Hrs. , T:1 Hrs. , P:0 Hrs. , Per week Total Credits : 7 Objectives: This course aims to provide a strong conceptual foundation about risk management, future Option markets, Swaps, Insurance etc. It gives an exhaustic analysis on recent developments in the future option market how to calculate VAR. To accomplish this, the student will be exposed to a series of cases, which demand commitment form him/her. Unit I: Introduction to Risk Management: The meaning of risk, How risk is managed, Limitations of Risk Management, Corporate Risk Management, Approaches to Risk Management, The Process of Risk Management, Techniques of Risk Management. Unit II: Mechanics of the Futures Market: Meaning and Definition, Types of futures, Mechanism of the Futures Market, Motives behind using Futures, Stock and Index Futures, Currency Futures, Interest rate Futures, Commodity Futures. Unit III: Options: Concept of Options, American and European Options, Option pricing models, Exotic Options Unit IV: Financial Swaps: The Concept of Swaps, Interest rate swaps, Currency swaps, Pricing of Swaps. Unit V: Value at Risk: The Concept of VaR, How VaR is calculated, Uses and limitations of VaR. Unit VI: Introduction to Insurance – Life and Non-Life: Meaning and Nature of Insurance, Classification of Insurance, Elements of an Insurance Contract, various types of Life and Non-Life Insurance. Text Book: Options, Futures Other derivatives: by John C. Hull, Pearson. Reference Books: 1. Financial Management: Theory Concepts Problems by Dr. R. P. Rustagi,Taxmann. 2. Financial Management: by Rajiv Shrivastava and Anil Mishra, Oxford Publications. 3. Insurance Risk Management: Dr. P. K. Gupta, Himalaya Publishing House Syllabus of Second Year (Semester III/IV), MBA (Master of Business Administration) Course Code : MBT602-5 Course : Project Planning Financing And Mergers Acquisitions L:3 Hrs. , T:1 Hrs. , P:0 Hrs. , Per week Total Credits : 7 Objectives: This course is divided into two parts the first part aims to study all about project management, Idea generation, Evaluation of the project, Loan documentation etc. The second part analyze gives an in-depth explanation of the concepts, processes, issues pitfalls involved in M As corporate restructuring using a lucid style. To accomplish this, the student will be exposed to a series of cases, which demand commitment form him/her. Unit I: Introduction to Project Management: (a)Planning: Generation Screening of project ideas, Market Demand Analysis, Technical Analysis , Financial estimates projections (b) Sources of Financing – Term Loan, Venture Capital, Private Equity, Debentures, Shares, etc.. Unit II: Evaluating the Project: Nature and significance, techniques of evaluation –Pay Back Method, Accounting rate of return, Net Present Value and profitability index. Risks attached to the project (A review of project risks identification, allocation, and management). Unit III: Project Report and Lender’s Analysis: Components, Details of the company, its promoters, project, finances required, profitability, etc.. ; Loan Documentation – Appraisal of term loans by Financial Institutions. Basic components of project finance; Financing of small scale industry – Meaning, importance, growth of SSIs, Special financing needs and sources, issues implications. Unit IV: Mergers Acquisitions:Forms of Corporate Restructuring, Different forms of MA, MA Process, Participants in the MA Process, Post closing Integration, Due Diligence, Reasons for failure of MA. Unit V: Methods of Valuation of Firms: Various approaches to Valuation, Role of Valuation, DCF Model, Equity Valuation Model, Firm Valuation Model. Unit VI: Takeover Defenses: Friendly vs. Hostile Takeovers, Takeover defenses, Preventive Anti-takeover measures, Corporate Charter amendments, Golden Parachute, Active Anti-takeover defenses, Regulation of Takeovers in India. Text Books: 1. Project Planning Analysis, Selection, Implementation and Review: Prasanna Chandra, TMH 2. Financial Management – Theory Concepts Problems: Dr. R. P. Rustagi,Taxmann. Reference Books: 1. Project Management and Control: Narendra Singh, Himalaya Publishing House 2. Financial Management: Rajiv Shrivastava and Anil Mishra, Oxford Publications. Syllabus of Second Year (Semester III/IV), MBA (Master of Business Administration) Course Code : MBT602-6 Course : Indian Banking and Financial System L:3 Hrs. , T:1 Hrs. , P:0 Hrs. , Per week Total Credits : 7 Objectives: This course analysis discusses the new challenges new initiatives of banks their unique role in the economy. To accomplish this, the student will be exposed to a series of cases, which demand commitment form him/her. The course includes the fundamentals of Banking, Commercial Banks their role, NBFC’s, Management of Asset Liability Management. Unit I: Indian Financial System: Financial Intermediation, Introduction to Indian Banking System, Regulatory Framework, Sources of Funds, Application of Funds. Unit II: Commercial Banks I: Introduction to Bank’s Financial Statements, Analysis of Balance Sheet items, Deposits, Lending Function, Loan Policy, Loan Pricing, Credit Risk and Loan Losses. Unit III: Commercial Banks II: Investment Portfolio of Banks, Non Fund based Services, Plastic Money, SLR requirements, Capital Adequacy requirements, BASEL II Unit 4: Development Financial Institutions: Role of DFIs in the Financial System, Operations of major FIs in India – IFCI, ICICI, IDBI, SIDBI, Regulatory Framework for FIs Unit 5: NBFCs: Definition, Types and Services, Regulatory framework, Capital Adequacy Requirements. Unit 6: Asset Liability Management: ALM, Interest Rate Risk management Liquidity risk Management. Reference Books: 1. Principles of Bank Management: Vasant Desai, Himalaya Publishing house, Delhi 2. Basics of Banking Finance: Dr. K. M. Bhattacharya, Himalaya Publishing House 3. Banking Theory, Law Practice: GordenNatrajan, Himalaya Publishing House 4. Banking Theory Practice: Dr. P. K. Shrivastava, Himalaya Publishing house, Delhi Syllabus of Second Year (Semester III/IV), MBA (Master of Business Administration) Course Code : MBT602-7 Course : Financial Services Merchant Banking L:3 Hrs. , T:1 Hrs. , P:0 Hrs. , Per week Total Credits : 7 Objectives: This course covers the various financial services and their role in the economic development along with the concept of Merchant Banking in detail Unit I: Financial Services: Concept, objectives, characteristics, issues, kinds of financial services Unit II: Marketing of Financial Services: Conceptual Framework, Distribution Pricing, Promotion, Attracting retaining customers. Unit III: Financial Services Market: Concept, Constituents, Growth of financial services in India, problems of finance services sector, Regulatory framework. Unit IV: Merchant Banking: Introduction, nature, Role of Merchant Bankers in Economy, Functions of merchant bankers, Code of conduct for merchant bankers. Unit V: Merchant Banking in India: Legal Regulatory Framework and relevant Provisions, SEBI guidelines for Merchant Bankers, present state of Merchant banking in India. Unit VI: Issue Management: Concept, pre and post issue activities, role of merchant banker in Issue management and Mergers and Acquisitions Text Book: 1. Financial Services: M. Y. Khan, Tata McGraw Hill 2010 Reference Books: 1. Financial Services: Gurusamy, Tata McGraw Hill 2010 2. Financial Services: Tripathy, Prentice Hall of India 2009 3. Financial Markets and Institutions: Madura, Thomson, 2009 Syllabus of Second Year (Semester III/IV), MBA (Master of Business Administration) Course Code : MBT602-8 Course : Management Control System L:3 Hrs. , T:1 Hrs. , P:0 Hrs. , Per week Total Credits : 7 Objectives: This course aims at students should gain knowledge, insights and analytical skills related to how a firm’s managers go about designing , implementing and using the planning and control, system to implement the firms strategy. Unit I: Definition and Concept of Management Control, Subsystems of Management control-Strategic Control, operational control and task control, Functions of management accountant and controller, Impact of changing business environment on management accounting and control systems, Requisites for designing and implementing management control systems. Goal congruence – cybernetic paradigm of Grissinger – functions of the controller. Unit II: Responsibility Centers – Types of Responsibility centers – Expense Center, Profit Centers and Investment Centers – Budgetary Control as a tool for Management Control System – Engineered , Discretionary and Committed Costs. Approaches to Budgeting w. r. t. Engineered and Discritionary costs, Benchmarking and total cost management. Unit III: Transfer Pricing (Market Based and Cost Based): Related numerical problems – return on Investment, Economic Value Added, Capital Budgeting and Ratio Analysis as a tool to Management Performance Measurement. Unit IV: Management control system in service sector vis-a-vis in manufacturing sector. Financial and Non- Financial Performance measures w. r. t. balance score card (Rock Water’s Model) Unit V: MIS- Management Information System ERP Unit VI: Introduction to Audit Functions as a control tool covering financial audit, internal audit and Cost Audit- management audit – principles and Objectives. Text Book: 1. Management Control System: 10th Edition – Anthony and Govindrajan, Tata McGraw Hill Reference Books: 1. Practical Auditing: B. N. Tondon 2. Management Control System: Kirby. Syllabus of Second Year (Semester III/IV), MBA (Master of Business Administration) Course Code : MBT603-1 Course : Performance Management Compensation L:3 Hrs. , T:1 Hrs. , P:0 Hrs. , Per week Total Credits : 7 Objectives: This course seeks to expose students to fundamental theories and best practices in performance management. It will also try to illustrate the dynamic nature of performance management through the presentation of new ideas and controversial issues. It will enable students to link performance to rewards compensation. Unit I: Performance Management: Overview, concept, purpose, significance, characteristics, process of Performance Management Compensation (PMS). Emerging Trends in PMS Unit II: Planning employee performance and development: Basic concepts, Components of Performance Development Plan (PDP), Benefits of PDP Unit III: Monitoring Performance Mentoring: Introduction, performance review, conducting review meeting, frequency of review, self-assessment. Concept of Mentoring, benefits, process of mentoring, coaching for performance improvement. Unit IV: Stock taking Performance: Introduction, Purpose of Stocktaking, Different approaches of appraisal, Stock taking potential, Tools for Stocktaking potential Unit V: Appraising for Recognition reward: Methods of Appraisal, Errors during Appraisal, Appraisal for rewards, Appraisal for successful recognition Unit VI: Reward and Compensation management: Concept and types of compensation, Competitive imperatives, Equity in compensation, Designing compensation, fringe benefits, retirement benefits Text Book: 1. Performance Management: Prem Chadha, Publication –Macmillan Reference Books : 1. Human Resource Management: Snell Bohlander, Publication – Thomson 2. Compensation: Milkovich Neman, Publication – McGraw –Hill 3. Human Resource Management: Gary Dessler Publication – Thomson 4. Managing Human Resources: Monappa, Publication – Macmillan Syllabus of Second Year (Semester III/IV), MBA (Master of Business Administration) Course Code : MBT603-2 Course : Management Of Change And Organizational Effectiveness L:3 Hrs. , T:1 Hrs. , P:0 Hrs. , Per week Total Credits : 7 Objectives: The student will be exposed to various types of organizational change. The course will also enable them to identify the strategies for managing change in different scenarios. The course will also help the students to evaluate the different change strategies implemented in the organization. Unit I: Introduction to Managing Change: Concept of change, types of change, steps to manage change, Role of HR strategies in implementing change, Implementation impact of change. Unit II: Organizational Structure Management of Change: Concept, Organizational change, Organizational structure, Structure strategic change, Systematic approach to implement change, Resistance to change, Force field theory of change, Dominos effect, power politics and ethics, OD Interventions. Unit III: Organizational Culture the Management of Change: Organizational culture, Martin’s perspective on the study of culture, Hofstede’s Schein’s perspective of organizational culture, Strategies for cultural change, Parameters of cultural change, Realigning culture in the organization. Unit IV: HRD Management of Change: Concept of HRD, Strategic change HRD, Strategic integration orders of strategic integration, Development of managers, Process of Staff development, Recruitment selection management of change, Performance management management of change. Unit V: Role of Change Management in Downsizing and Mergers Acquisitions: Concept of Downsizing, Need problems related to downsizing and mergers acquisitions, Handling psychological states of employees in downsizing and mergers acquisitions, Implications related to them, Strategies to be used in downsizing and mergers acquisitions to have effective change, Principal determinants, Theories of Intervention to manage downsizing. Unit VI: Evaluating Promoting Change: Approaches to evaluate promote change, Evaluation research, The action research spiral, Clarity of purpose strategies, Gathering data for analysis, Analysis feedback. Textbook: 1. Managing Change: Adrian Thronhill, Phil Lewis, Mike Millmore, Mark Saunders; Pearson Education Limited Reference Books: 1. Change Management: CSV Murthy; Himalaya Publishing House 2. Essentials of Human Resource Management and Industrial Relation: Dr. P. Subba Rao; Himalaya Publishing House 3. Organisational Behaviour: K Aswathappa Himalaya Publishing House Syllabus of Second Year (Semester III/IV), MBA (Master of Business Administration) Course Code : MBT603-3 Course : Group Behaviour And Transactional Analysis L:3 Hrs. , T:1 Hrs. , P:0 Hrs. , Per week Total Credits : 7 Objectives: To help students understand how people act, think, and feel in organizational settings and how to form better relationships by achieving human objectives, organizational objectives, and social objectives. The study of Organizational Behavior and Transaction Analysis will facilitate the process of explaining, understanding, predicting, maintaining, and changing employee behavior in an organizational environment. Unit I: Personality and Perception – Determinants of personality, Types of personality, Theories of personality, Perception O. B. , Managing the perception process, Components of attitudes, formation of attitudes, changing attitude. Unit II: Group Behavior – Groups, reason for people to work in groups, Group Development – Stages, Strategies, Group Behavior Model, Roles in Groups, Roles – Identity, Perception, Expectation, Differentiation. Unit III: Group Behavior Functioning – Theories of Group Behavior Functioning, Influence of group behavior on work assignment, Group Potential, Group Cohesiveness, Groupthink, Group Productivity Group Performance. Unit IV: Group and Team Dynamics – Nature of teams, types of teams, benefits from teams, types of groups, group development, determinants of group behavior Teams vs. Groups. Unit V: Power Conflict – Power dynamics, sources of power, power tactics, nature of conflict, types of conflict, Conflict process, levels of conflict, conflict resolution, cases on power conflict. Unit VI: Transactional Analysis – Ego states and their identification, Types of Transactions, Cases on T A. Introduction background, Positions of change, Child, parent adult, Families children Test Book 1. Organisational Behaviour: K. Aswatthappa, Himalaya Publishing House. Reference Books: 1. The Dynamics of Group Behaviour: Concepts, Principles and Practices, M. Gangadhara Rao and Surya P. Rao (2007), Kanishka Prakshan 2. Organisational Behaviour: Fred Luthans, McGraw- Hill Publishing co. ltd. 3. Organisational Behaviour: Robbins, Prentice hall of India Syllabus of Second Year (Semester III/IV), MBA (Master of Business Administration) Course Code : MBT603-4 Course : Training Development Practices L:3 Hrs. , T:1 Hrs. , P:0 Hrs. , Per week Total Credits : 7 Objectives: This course will enable the students to understand the Function of Training Development followed in the organizations. It will take a holistic view of this function will discuss identification, design evaluation of training programs in detail. The course will also discuss best practices of Training Development in different organizations. Unit I: Training and Development: Introduction, Nature of training, Significance of training, Scope Objectives of training, Benefits of training, Philosophy of training. Difference between Training Development. Unit II: Training Need Analysis – Identification of training needs, Thayer McGhee Model, Areas of training, Responsibilities for providing training. Unit III: Training Design Methods of Training Development – Perspectives for Designing Training, On the Job Training Off the Job Training, Training Methodology – Case Study, Management Games, Brain Storming, Role Play, In- Basket exercises, Group Discussion; Concept Importance of Management Development Programs (MDP’s), Steps in MDP’s, Methods and Techniques of MDP’s, Prospective pitfalls. Unit IV: Tools for Effective Training – Teaching aids and techniques, Audio-visual aids, Skills of an Effective Trainer: Communication skills, Knowledge, Training styles, Power of Body Language, Developing creativity. Unit V: Evaluation of Training – Feedback from participants, Measurement of training effectiveness, Models of Training evaluation, Evaluation of trainers and facilities for training. Audit of Training – Cost of training. Unit VI: Training in Indian International Organisation – National Perspective regarding current training and development practices, International Perspective. Case Study. Text Book: 1. Effective Human Resource Training and Development Strategy: Dr. B. Rathan Reddy, Publication –Himalaya Publication House. Reference Books: 1. Personnel Management and Human Resources: N. C. Jain Saakshi, Publication – Allied Publisher. 2. Human Resource and Personnel Management: K. Aswathappa, Publication, McGraw- Hill Publishing. 3. Human Resource Management: Tenth Edition, Gary Dessler, Publication- Pearson Education. Syllabus of Second Year (Semester III/IV), MBA (Master of Business Administration) Course Code : MBT603-5 Course : Industrial Relations Labour Legislations L:3 Hrs. , T:1 Hrs. , P:0 Hrs. , Per week Total Credits : 7 Objectives: This course will discuss and examine the important areas of Legislation Relating to Welfare, Social Security Measures, Wages and Bonus, Industrial Relations, Trade Unions and Employment Conditions. The Course will also deal with the Current Legislative Proposals as well as the Impact of Labour Laws on Human Resource Management. Unit I: Industrial Relation and Industrial Democracy – Definition and concept of industrial relation, basic facts, scope, aspects ideologies of Industrial relations, Approaches to Industrial relations. Collective Bargaining: Definition, importance, types ,prerequisites of effective collective Bargaining Collective Bargaining in India; Workers Participation: Concept meaning, Aims objective, Forms levels of participation, conditions essential of working of the scheme. Unit II: Grievances Disputes – Nature, causes, settlement procedure of Grievances, Industrial Disputes, causes, remedial prevention measures and settlement machinery. Consequences of Industrial disputes on Industry Society. Significance of Peace Harmony to Industrial Productivity progress Unit III: Labour Welfare Social Security Legislations – Meaning scope, Labour welfare welfare officer in Indian Industry, his role, perceptive, limitations, role perception and role performance, New challenges expectations, Training of welfare officers; Aims of social security measures, methods of providing social security, benefits to workers-social assistance and social insurance, origin and growth of the idea of social security. Workmen’s compensation Act, Employees state Insurance Act 1948, Provident Fund Act 1952 and Payment of Gratuity Act 1972. Unit IV: Normative and Wage Legislations – Factories Act, 1948, Bombay shop Establishment Act 1948, PULP Act 1971. Minimum wages Act, Payment Of wages Act 1936, Payment of Bonus Act 1965. Unit V: Industrial Relation Legislations – Trade Union Act 1926, Industrial Employment standing order Act 1946, Bombay Industrial Relations Act, Industrial Dispute Act 1947. Unit VI: ILO Functions of Working of Offices Attached To Labour Ministry – ILO: Constitution, working impact of ILO on Labour Legislations in India, ILO convention recommendations. Functions Working of Offices Attached To Labour Ministry: Directorate –General of Employment Training; Labour Bureau; Welfare Commissioners; Various committee constitute by the Government of India (Ministry Of Labour). Text Book: 1. Dynamics of Industrial Relations: Mamoria Mamoria, Publisher: Himalaya Publishing House. Reference Books: 1. Industrial Jurisprudence Labour Legislation: A. M. Sarma, Publisher: Himalaya Publishing House. 2. Taxmann’s Labour laws: Taxmann Publications Pvt. Ltd. 3. Essentials of Human Resource Management Industrial Relation: P. SubbhaRao, Publisher: Himalaya Publishing House. 4. Industrial Relations: C. S. VenkataRatnam, Publisher: Oxford University Press. 5. Labour and Industrial laws: P. K. Padhi, Publisher: Eastern Economy Education. Syllabus of Second Year (Semester III/IV), MBA (Master of Business Administration) Course Code : MBT603-6 Course : Human Resource Strategies And Systems L:3 Hrs. , T:1 Hrs. , P:0 Hrs. , Per week Total Credits : 7 Objectives: This course will enable student to understand the HRD as a field of study its evolution. It will help the student to understand the role strategies of HRD in different situations. It will also try to establish relationship between HRD various skill improvement techniques. It will also enable to understand the role of HRD in Government Private Enterprises. Unit I: Introduction – Field of Human Resource Development (HRD): A multi-dimensional and new concept, Goals and challenges, Objectives and determinants, Approaches to HRD. Evolution of HRD. Unit II: Comparative Study of Various HR Disciplines: Comparative study of Human Resource Development, Human Resource Management, Human Capital Management and Personnel Management, Unit III: HR System H. R. D. Culture Design – HR System and Sub systems of HR system , HRD intervention, HRD culture and practices, Subculture, Propagation of culture through HRD. Quality of Work Life. Unit IV: Issues in HRD – Strategy for HRD: Diversity in work force, exit strategy, competitive advantage and relationship management; HRD in Planning for Diversification, Expansion, Mergers, Acquisitions and Takeovers. Unit V: HRD Skill Enhancement Techniques – Total Quality Management (TQM), Knowledge Management, H. R. Restructuring, Reengineering, Quality Circles. Unit VI: HRD In Different Sectors: – HRD in different organisations, Government Agencies and their role in HRD, Rural development through HRD, HRD in Emerging Sectors: I. T. and I. T. E. S. National Human Resource Development Strategy (NHRDS), Objectives of the initiative, HRD’s role for ROI its calculation. Text Book: 1. Human Resource Management, Biswajeet Pattanayak, Publisher: Prentice Hall Of India. Reference Books: 1. Human Resource and Personnel Management,K Aswathapha, Publisher: Mc-Graw Hill. . Personnel and Human Resource Management: Text and Cases, P. SubbaRao, Publisher: Himalaya Publishing House. 3. Human Resource Development, Jon M. Werner Randy L. Desimone, Publisher: South-Western Publication 4. Strategic Human Resource Planning by, Monica Belcourt Kenneth McBey, Publisher:Thomson Nelson Syllabus of Second Year (Semester III/IV), MBA (Master of Business Administration) Course Code : MBT603-7 Course : Human Resource Planning L:3 Hrs. , T:1 Hrs. , P:0 Hrs. , Per week Total Credits : 7 Objectives: The course will enable student to study forecasting, resourcing, downsizing restructuring. The students will also understand the importance of succession management. HR planning during Mergers Acquisitions will be also discussed in details. The current issues in HR Planning faced by organization will be discussed. Unit I: Strategic HR Planning: Need for strategic HRM, Characteristics of effective HRM strategy, Types of strategy, Models of business strategy, Strategic HR Planning model. Unit II: HR Forecasting Process: Meaning benefits of HR forecasting, Key personnel required, Determining net HR requirements, Steps to conduct trend analysis, Various forecasting techniques, Ascertaining HR supply, Retention management. Unit III: Downsizing Restructuring: Concept of downsizing restructuring, Need of downsizing, The decision of downsizing, concept of â€Å"survivors† of downsizing, Impact consequences of downsizing, Effective downsizing and restructuring strategies, Handling psychological and labour issues in downsizing. Unit IV: Succession Management: Concept importance of succession management, Evolution Process of succession management, Management developments methods, Role of employee in succession management. Unit V: Mergers Acquisitions: Concept of merger acquisition, 360 degree impact of merger acquisition, Cultural issues in mergers, HR planning for mergers acquisitions, Changes brought in various HR issues. Unit VI: Current Trends in HR Planning: Development of HR planning, Controlling attrition, Scope overview. Textbook: 1. Strategic Human Resources Planning: Monica Belcourt, Kenneth J. McBey; Thomson Reference Books: 1. Effective Succession Planning: William J. Rothwell; Amacom 2. Human Resource Planning: John Bramham; Universities Press 3. Human Resource and Personnel Management: K Aswathappa; Tata McGraw-Hill Publishing Company Limited 4. A Textbook of Human Resource Management: C. B. Mamoria S. V. Gankar; Himalaya Publishing House Syllabus of Second Year (Semester III/IV), MBA (Master of Business Administration) Course Code : MBT603-8 Course : International HRM Scenario Practices L:3 Hrs. , T:1 Hrs. , P:0 Hrs. , Per week Total Credits : 7 Objectives: The objective of the course is to help students gain knowledge and skills in dealing with international human resources management. To accomplish this, the student will be exposed to a series of cases, which demand commitment from him/her. The course includes the introduction to IHRM, cultural literacy, business management of global companies, international staffing, comparative HRM in America, Japan, India and UK, Challenges and strategies in IHRM, and International compensation. Unit I: Introduction: to International Resource Management Scope of international HRM, Cultural Literacy and Cultural awareness: essentials, advantages, cultural skills for co-operative advantages. Factors affecting International HRM. Comparative Employment Policy – Concept, significance, the Cultural Approach – Power Distance (PDI), Uncertainty avoidance (UAI), Individuality (INV), Masculinity (MASC), Long-Term Orientation. Unit II: Business Management of Global Companies – Characteristics of domestic and global companies, HRM approaches and strategic planning in global organizations. Roles of International HR Manager, Developing Global Literate Leader. Unit III: International Staffing – Recruitment, selection, hiring, training and development, career planning, succession planning, retention. Expatriation, Inpatriation, Flexpatriation. Cultural and Reality shock, Reverse-Cultural Shock. Unit IV: Work Culture of various economies – The comparative approach to HRM in America, Japan, India and UK. National culture, HRM and other employee related values and practices in these economies. Unit VI: Challenges and strategies in IHRM: Challenges with respect to Demographics, Diversity, Occupational Shifts, Workforce Scarcity, Quality, Economy, Technology, Retention, Mergers, Acquisitions and Lay-offs. IHRM Strategies. Unit V: International Compensation – Principles of International Compensation, Methods and practices of International Compensation, International Compensation and employee satisfaction. Text Book: 1. International Human Resource Management: Monir Tayeb, Oxford University Press. Reference Books: 1. International Human Resource Management: P. Subba Rao, Himalaya Publishing House 2. International Human Resource Management: K. Aswathappa S. Dash, Tata McGrawHill 3. International Human Resource Management: Tony Edwards Chris Rees, Pearson Education Syllabus of Second Year (Semester III/IV), MBA (Master of Business Administration) Course Code : MBT604-1 Course : Operations Planning and Control L:3 Hrs. , T:1 Hrs. , P:0 Hrs. , Per week Total Credits : 7 Objectives: This course intends to introduce the student to operations planning and control which involves all activities in the organisation, which contributes to the effective production of goods and services. It will start with an nderstanding of the operations strategic objectives. It will also give the student insight of translating the corporate goals into their implications for the operation’s performance objectives, quality, speed, dependability, flexibility and cost. Unit I: Introduction – Introduction to Functions of production planning and control, Ma nufacturing systems, Production procedures, service Operations Unit II: Preplanning: Product development and design, Sales forecasting and estimation, plant layout, capacity planning Unit III: Planning: Production order, Mass production, Batch production, Job-shop production, Batch size determination, Scheduling, Batch production scheduling Unit III: Control: Elements of Control, Production control, Shop floor control, Computer assisted control, Inventory control Unit IV Control: Manpower control, Quality control, Cost control, Maintenance control Unit V: Distribution Management: Distribution requirement planning, management and control, Unit VI: Recent trends: Lean manufacturing, Green manufacturing, Flexible manufacturing system, Computer Integrated Manufacturing Systems (CIMS), Advanced Production Inventory Management Systems (APIMS), Text Book 1. Operations Management: Russell Taylor, Wiley India Reference Books: 1. Elements of Production Planning and Control: Samuel Eilon, Universal Books Corporation 2. Manufacturing Planning and Control Systems: Thomas Vollmann, William Berry, D. Clay Whybrk, Galgotia Publication 3. Production and Operations Management: Everett E. Adam, Jr, Ronald J. Ebert, PHI India 4. Operations Management: by SLACK LEWIS, Michael Lewis, Nigel Slack Syllabus of Second Year (Semester III/IV), MBA (Master of Business Administration) Course Code: MBT604-2Course: Supply Chain Management L: 3 Hrs. , T: 1 Hr. , Per WeekTotal Credits: 7 Objectives: The objective of the course is to give students a holistic view of Supply Chain Management. To provide an insight into current industry practices in supply chain ma How to cite Analysis of Salt in India, Essay examples

Gay Rights Essay Research Paper Homosexuals Fight free essay sample

Gay Rights Essay, Research Paper Homosexuals: Fight for Rights Gay rights is a touchy topic particularly in the united provinces. It is the battle for homophiles to be treated as everyone else, the battle to be given what they desearve, the battle to populate without torture, the battle for peace. This state has the province of head that how the ideal individual lives, is normal, and anyone non populating that manner is incorrect. The people of this state pick on and torment people because they are different or non like them. Why do thay make this? who knows. John Catlin M. D. states that? Many indeviduals that bully other people due to sexual beginning, normally are combating sexual insecurities themselves? ( 1 ) In New York there was a canvass taken from the people, on the ideas of homosexual rights. Many of them were displeased at the fact that homophiles were discriminated against, and didn? Ts have the same rights as straight persons. In November of 1989, Time magazine took a canvass on what the people thought about legal benefits that homophiles should have. 62 % came back stating that homophiles should be permitted to have medical, and life insurance benefits from their life long spouse. ( 101 ) And yet nil has come of that yet. Homosexuals deserve equal intervention lawfully and socially. Throughout the universe homosexual people have been discriminated against for all types of different grounds and fundamentally all of them are unfair. Homosexualality is non caused by maltreatment at a immature age, it is non curable, it is non a disease or upset and it is rebelliously NOT learnt. For decennaries the incidence of homosexualism in the general population has been estimated to be about 10 per centum. Administrations opposed to gay rights have systematically claimed the figure to be much lower. Despite the contention, 10 per centum still remains the most widely accepted estimation ( Issacson, 101 ) so why do people believe of homophiles as being unusual or eldritch. There are many people around the universe who are know aparting against homophiles without even cognizing it. One of these is when person calls person else a bad name such as a? Pofter? or? Fagot? , non truly intending it but stating it merely as a hurtful name merely because everyone else says it. This stati ng is non meant but it degrades every homophile in the universe every clip some utilizations those words. There is another myth about homophiles and is that a batch of people think that they are obsessed with sex. ? Contrary to popular belief, cheery work forces and tribades are no more inclined to be consumed with sexual ideas or feelings than heterosexual opposite numbers, nor are they attracted to everyone of the same sex they meet. ? ( Weinberg, 109 ) The lives of homophiles, like the lives of straight persons are approximately much more than sex, but it # 8217 ; s easy to see why people believe these common myths that have been expressed by a batch of people. Many people do non even realise that they know person who is cheery because of the sum of homosexuals that are in the community. Unfortunately, these misguided straight person? s merely cognition of homosexualism comes from the media or anti-gay administrations that are seeking to destruct the homosexual community, neithe r of which is likely to demo the mean cheery individual or twosome in existent life. The media is in the concern of selling intelligence, and extremist behavior of any sort sells, large clip. Anti-gay administrations are in the concern of doing cheery people appear every bit evil as possible. They will evidently concentrate their attending on the most extremist behavior that can be found within the homosexual community. Why do homosexual people flaunt their gender? Why Don # 8217 ; t they merely maintain it private? Well the bulk of cheery people don # 8217 ; t flash their gender. As a affair of fact, many go to great lengths to conceal their sexual penchant. There is a dual criterion in our society. What some people consider to be flashing by homophiles is normally regarded as mundane behavior for straight persons. This is a perfect illustration: A heterosexual twosome walking manus in manus is perceived as normal. Very few would see their behavior to be inappropriate or rude, if they even noticed it at all. On the other manus, a sapphic or cheery twosome show the same behavior would about surely be noticed, and most likely be accused of flashing their gender or advancing their life style. They may be harassed or worse yet, physically attacked which is the instance in many state of affairss. Heterosexuals are free to speak about their partners or day of the months. They can have on their nuptials rings, show images of their loved 1s on their desks, snog adieu when go forthing to work, include their important other in company parties and so on. A cheery individual who chooses to make the same may be seen as a problem shaper, or a ill homophile out to turn out a point. Most cheery people are non out to do a statement. They merely want to be able to incorporate the many facets of their lives the manner straight persons are allowed to make. What the bulk of people mean when they say that cheery people should maintain their lives private, is that cheery people should maintain their lives secret. Imagine your ego holding to conceal the really being of the most of import individual in your life, That # 8217 ; s what it is like for a great trade of homophiles around the universe today. Anti-gay militants have promoted the thought that the lives of homophiles revolve around sex and the chase of sexual brushs, and that the lone individuality homophiles have is with being homosexual which is wholly incorrect. To anti-gay administrations this is the lone homosexual life style that exists, and they do their best to advance this prevarication. ? In world, the lives of homosexuals and tribades are every bit varied as the lives of straight persons ( Garnets A ; Kimmel, 1993 ) . ? Some choose to populate in long term committed relationships, others choose to stay individual. Some twosomes choose to raise kids, others do non. Avocations, businesss and activities are merely every bit varied as within the heterosexual population. There is no difference. Another facet of homosexualism is cheery teens. Teen old ages are a difficult clip to populate in, there is school, dating, foremost occupations, the force per unit area of an approaching grownup life. With this being such a clip of tests, some teens have it worse off than others: homosexual teens, they are all in, laughed at, mocked, and hated. Many are forced into denial, and even suicide. Why do teens hold this added force per unit area? Because their equals judge them due to who they day of the month, and who they are attracted to. Matthew Shepard would cognize this better than anyone else. He was beaten into unconciousness and, tied to the fencing of his high school football field until his organic structure couldn? T handle it any longer and gave manner. ( lambda place page ) Matthew? s life was robbed from him, his schoolmates brutilly killed him because he was a homosexual. Matthew neer got his first occupation, he neer got his instruction, he neer got to populate. Someone ch ose to take that from him. Some teens take it from themselves. They can non manage the emphasis that their equals put on them. ? If you teach a immature individual that their life has no value, they? ll handle their life like it has no value? ( Catlin, 1. ) Gay socking in high schools is acquiring better but there are still teens out at that place enduring and afraid to come out, for they fear they will be judged. And they will be, the hurting will be at that place, and they won? t allow their true ego be shown. Not merely do they face unrestricted favoritism and torment at school, they frequently face similar or worse homophobia at place. Parents, unaware of their kids # 8217 ; s sexual orientation, frequently make cutting comments about homosexual telecasting characters, community members, or the orientation in general. They may non even acknowledge their remarks, but the kid ( or kids ) is hanging on to every word, looking for at least a bantam spot of credence from household. Many times they find hate alternatively of credence, sometimes to the point of being kicked out of the house at age 14 or 15 when a homophobic parent does happen out. This leaves them with nowhere to turn. ? Just because something is forcefully driven into the cupboard doesn? t mean it has gone off? ( Graff, 13 ) unless society become more accepting of others differences, homosexual teens will go on to be killed away and this state? s positions will be like that unto Hitler? s. What about benefits? What legal benefits do a adult male and adult female have that differ from a adult male and a adult male? s? Try this analogy. A adult male marries a adult female, they